Web Services Needed: What SMEs Need to Know When Hiring a Web Developer or Designer

Your business is… well, whatever your business may be: human resources, plumbing, running your restaurant. Many SME owners are privileged to do what they love and work very hard to make their businesses successful. Whatever you do, you want your website to work for you, but you want to spend your time running your business, not working on the nuts and bolts of website design, so when you need web services, how do you ensure that you are doing the right thing for your business?

This straightforward checklist will allow you to manage your web service needs from start to finish and to make sure you get the best quality and value web development for your company.

Which web services do you need?

If you don’t yet have a website, the first step is to write down exactly why you want a website and what you want it to do for your business. Is it an online business card for reference? Do you want to sell products or services via your site? Is it to improve communication within or outside the organisation? All of these factors influence the design and development of your website, who might be best suited to do the work and the potential cost.

If you already have a website, try to pinpoint exactly what you do and don’t like about the existing website and how things might be changed. Try and be specific: rather than noting that it looks outdated, identify what makes it so: is it the colour scheme or the fonts? Is the navigation clumsy or out-of-date? You don’t have to be a web design expert to do this, but it will give you a head start in looking for a web developer to solve these problems.

Next, prioritise your “wishlist”, which may be a combination of specific points, e.g. improving the layout and more general needs e.g. “I want to drive more business to my website”. Once you have this, you have a brief which a web developer can use to work out the web services needed and how to achieve the desired results. Since the list is prioritised, when it comes to obtaining quotes for the work, you can decide how much is achievable within your timeframe and budget.

Choosing the right person

Do you need a web designer, web developer or programmer? The terms may all sound similar, but there are distinct differences in the work they do and therefore what you can expect from their web services for your site.

A web designer focuses primarily on the appearance or look and feel of the website, including the layout. A good web designer should be an expert in making websites visually powerful and impactful and in drawing visitors to the right areas of your website. Some web designers combine their services with graphic design, so if you have a new look and feel branding on your website, they can incorporate it for you on company letterheads and business cards too.

A web programmer focuses more on functionality. He or she might program solely for the web or may do software programming too. The programmer’s concern is getting features of your website to work. Examples may include building an online intranet or database application, where information can be stored on your database and manipulated via your website. In larger companies, these roles are often split so that programmers work on the “back end” – the features that make a website work and then apply the “front end” created by a web designer to make the site more attractive.

A web developer muddies the water considerably, sorry. Web developers can incorporate elements of design and programming. Web development is a broader term for getting a website online and making it work. You can expect a good web developer to have an eye to both the appearance and functionality of the website.

If you need to narrow it down and you’re not quite sure about the technicalities, have a look around your site. Most likely your URLs in the address bar will have some kind of extension e.g.(.html,.asp,.php,.cfm). Try Googling for terms like “asp developer” to find someone with the specific skills to enhance your website.

Grill the portfolio When you visit a web developer’s website, check their portfolio thoroughly and don’t stop there – look for their clients’ website online. If you are looking for website redesign to allow you to update content more easily, how well are the developer’s portfolio sites maintained? If you are primarily concerned with Search engine optimisation (SEO), how do client sites fare on search engines for the relevant terms?

The personal touch Above all, pay attention to client recommendations. The website can show you the end result, but the recommendation can tell you about the web design process with this particular individual or company. Every SME is different, but with all those I have worked with, one thing has remained the same: the importance of the personal touch. Whether you are employing a freelancer or a big web development company, you need to ensure that you can establish a good relationship with your web developer. How quickly and thoroughly do they respond to emails or phone calls? Are they forthcoming with advice and what sort of advice do they offer? Again, you don’t have to be an expert, you just have to judge whether you think it rings true and fits for you and your business

Go big or go local? Web design and development is big business and variety is the name of the game. Google, Bing and Yahoo! can play a big part in your decision, but rankings aren’t always the whole story.

It is well worth considering a local web design company or developer, because they may have local contacts to help you promote your website or greater access to resources like online business directory listings which can boost your search engine rankings.

I worked with a Cambridge charity who wanted to employ a Cambridge web developer because they knew the web services needed would be ongoing and that discussion and meeting face to face in Cambridge would be important to them, rather than discussing their needs over the phone or email.

How much should web design cost? As with any investment you make for your SME, it goes without saying that you should shop around and get a few quotes. Even if you know which developer you want to go with, it is worth checking that you are being charged the going rate for the web services needed. If the web design prices are above average, you need to decide whether your relationship with the company or freelance web developer are worth paying the extra cost. If the prices are considerably below average, this should set alarm bells ringing. Canny SMEs know that you always get what you pay for.

Working as a freelancer, I know that my clients prefer me to be upfront about costs and that it builds trust. Beware companies who hedge their bets with quotes as it might be a telltale sign of inexperience. However, it is worth bearing in mind that quoted prices are only a starting point. As an SME, it is down to you to hash out exactly what is included and what is not. For example, many sites offer SEO friendly websites. This means that the web design will incorporate the features needed to give your site a boost on Google. However, SEO does not stop here. In my experience, building websites for Cambridge companies in search engines is an ongoing process which takes place over a period of time.

Web design prices: break it down If in doubt, ask the web designer or developer to break the cost down per task. That way, if there is a time-consuming feature which is not at the top of your web design wishlist, you can decide whether or not it is worth the web developer’s time and – more importantly – your money.

Your SME, your website Love or loathe the internet: your website is a big part of your company’s identity. It pays to get it right; it costs to get it wrong, so take your time to find the web services you need.

Web Development and Cross Web Browser Compatibility

Does your website look great in Firefox and Safari, but a dog’s breakfast in Internet Explorer?

If so then you need to read this, web development and cross browser compatibility is a very serious issue that should be tackled by any professional web development company or individual.

Web development companies and individual developers if professional should address this issue with their clients to ensure the clients brand and web design looks identical across the most popular browsers.

From Internet Explorer to Opera which are included in the top 5 most used internet browsers (based on statistics taken in October 2010), any professional web development company or individual developer need to keep vigilant with their web browser compatibility checking.

To stay on top of this pressing issue there are a number of free websites available that you can use which will take sample website screen shots of your website and how it appears on selected web browsers.

Easiest way to find these web browser checking sites is to Google the following phrase: “How does my website appear on other web browsers?” This is the current Market Share for the top 5 most popular web browsers as of October 2010: Information source here

  • Microsoft Internet Explorer – 59.18%
  • Mozilla Firefox – 22.83%
  • Google Chrome – 8.50%
  • Safari – 5.36%
  • Opera – 2.29%

In summary cross browser compatibility is one of the key issues that arise when developing a brand new website or custom website application.

It is best practice to ensure your client’s website looks as identical as possible across the most popular browsers. However we do agree that there are a lot of differences in the way some of these web browsers operate and the various scripting and web coding languages they use and their interpretation of this.

So really a lot of these issues can be solved during the development of the website itself. The easiest way to avoid issues is to work with a web development company that already knows the ins and outs of cross browser compatibility.

4 Tips To Ensure You’re Not Losing Customers Because of Web Browser Issues

  1. Download the top 5 most popular web browsers to your pc or notebook and test your website thoroughly on each of them.
  2. Discuss any issues with your web development company or professional developer.
  3. Resolve these issues by checking supported web languages by checking compatibilities for the web browsers themselves.
  4. Web languages to check that appear differently across most web browsers include: HTML v1-5, CSS v1-3 these are the main two that cause the most common problems with web design and browser issues.

If you are the client I strongly suggest you address these issues with your development company. If you are the supplier, I once again strongly suggest you address these issues on the behalf of your client.

Ensuring your browser compatibility is as good as it can be will mean that you or your client potentially won’t lose business leads from customers using one of the top 5 web browsers.

Also customers that may want to purchase off an ecommerce or online shopping website may be put off purchasing because of these browser issues. Online business is serious business – take cross browser compatibility seriously as it can mean increased or lost business for you and your client.

Ruby on Rails – A Competent Web Development Application

Written in Ruby programming language, Ruby on Rails is one of the most frequently used web application development framework. Often termed as RoR or Rails, it is an open source web development framework which is basically an object oriented programming language encouraging simple development, complete and potent web applications encompassing rich interactivity and functionality. Since Ruby on Rails works effortlessly with an array of web servers, deploying web solutions by using it is an effortless job. This is why; Ruby on Rails is part of every competent web development services set.

Ruby on Rails encourages the rails developers to boom in building powerful and elegant applications in an efficient and effortless way. Ruby on Rails segregates into four packages, Active Record which best suited for database interactivity, Action Pack which is on rails from request to response, Active Support encompassing utility classes and regular library extensions, and Action Web Service, where the server side support for the SOAP and XML-RPC web service protocols.

Ruby on Rails web development facilitates the rails developers to successfully build powerful and elegant applications in a relatively efficient and effortless way. It is believed that the coming of Ruby on Rails, an open source web development framework brought with itself a revolution in the way web applications are created. Some of the most popular websites that use Ruby on Rails web development framework in production environments are Scribed, Twitter, Urban dictionary, Base camp, Xing, Shopify, holu and Github. It is believed that any set of web development services is incomplete without Ruby.

Developed with the use of Model-View-Controller Design Pattern, ruby on rail is the favorite pick of many developers on the grounds of its powerful philosophy of CoC, which is Convention over Configuration, and DRY (Don’t Repeat Yourself), and close connection with the supple development methodology. In addition the utmost convenience of using Ruby on Rails is the supple nature of development. Due to this flexibility, developing a thing on Ruby on Rails takes a much shorter duration than other platforms. Practically, Ruby on Rails has encompasses the potential of supporting rapid application development.

Features that drove humongous popularity to Ruby on Rails framework:

• Applications can be easily developed using simple methods and less code.
• Suits best for developing database-backed web applications.
• Facilitates quick and easy deployment of web solutions using Rails as it is adaptable with a variety of web servers and databases implementing CGI or Fast SGI.
• Shows smooth compliance with databases like MySQL, SQL, SQL Server, DB2 and Oracle and allow Ruby on Rails programmers to create user-friendly, enhanced applications.
• Absence of any requirement of compilation phase.

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